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DentalPlans.com, a leading online health savings marketplace, is pleased to announce that Margaret Keen, senior director of network development and Bonnie Strouse Sobrino, communications manager for DentalPlans.com, will be speaking at this year's National Association of Dental Plans (NADP) CONVERGE Conference. The duo will present on secular trends that affect the health and dental care industries at the event, which will be held September 25-28 at the Atlanta Marriott Marquis. This is the 4th time that DentalPlans.com has participated in a NADP conference session.
"We are looking forward to sharing, with our colleagues and partners, what we've learned about the secular trends that are reshaping the way in which companies do business," said Keen.
Unlike short-lived seasonal or circular business and financial trends, secular trends reflect the impact of fundamental social shifts that drive long-term change in the market. In the session, Keen and Sobrino will be discussing how consumers are increasingly using online venues as a convenient and smarter way to shop and save, especially in healthcare, ultimately altering the ways in which companies communicate and do business.
"We've seen significant shifts in how consumers want to access information in general and especially when it comes to their overall health," said Keen. "In this session we will take what we have learned at DentalPlans.com and provide ideas and solutions to help prepare companies as they work to meet these evolving needs and desires."
DentalPlans.com has lead the way in using technology to develop and support new ways to help consumers save money on dental and healthcare. The company was founded in 1999 by an e-commerce entrepreneur and the son of a dentist. Now 20 years later, DentalPlans.com is the largest online marketplace for dental savings plans and other healthcare cost-reducing offerings.
"Making quality healthcare more affordable and easier to access is our mission at DentalPlans.com, and CONVERGE helps us to deliver on that promise—inspiring new and innovative ways to serve consumers, businesses, and our communities," said Sobrino who also serves on NADP's Communications WorkGroup.
NADP's Annual CONVERGE Conference is a premier professional development opportunity in the dental benefits industry. It offers content in multiple tracks such as business development, government relations, and professional relations to an audience of more than 500 industry executives from the nation's leading dental benefits plans.
To learn more about NADP, click here. And, for more information on DentalPlans.com, click here.